The service secures data by encrypting it when it is sent over the web, storing it in an encrypted format when kept on server, and using secure tokens for authentication.
Photographs that allegedly show Kaley Cuoco-Sweeting, Lea Michele, Brie Larson, Kirsten Dunst, Becca Tobin, Hope Solo, Teresa Palmer, Krysten Ritter, McKayla Maroney, Jessica Brown-Findlay, Ali Michael, and Yvonne Strahovski appeared online.
However, it quickly expanded, and is now linked to various internet subcultures and activism.