If you want to succeed on the platform you should choose other communities besides picture posting ones for models to participate in.
Instagram on the other hand, is more public because your username and display name are identical to most of your other socials.
This example from Pixar studios continues the motivational theme we saw with the Monday hashtags by sharing some advice from one of their chief employees.
So if you decide to join in on those conversations, using a relevant hashtag for the topic will help your Tweet get some visibility.
So when I was a kid I asked to go to McDonalds instead of Burger King.
You still maintain 100% copyright to your material on the website.